Group Editor-in-Chief:

Viraj Yadav

Luxeology encompasses the ideology of revered Psychology Coach Viraj Yadav, our Editor. On a mission to deliver new levels of meaning and awareness to all things decadent by fusing luxury with psychology; he has enlisted a distinguished team of industry experts to produce the intelligent, topical and stylish content that characterise Luxeology’s quintessence.



Don Allen

Don has worked in the broadcast industry for many years. Beginning in TV for the BBC he worked on popular comedy shows Waiting For God and Keeping Up Appearances. 


Personal Assistant:

Penelope Williams

Penelope graduated from UCL in Media and Communications and pursued her passion working in Film and Television.


Fashion & Celebrity Stylist :

Kalee Hewlett

Kalee Hewlett is Luxeology’s fashion and celebrity stylist. She believes our clothes have a lot to say about us, because what we wear is an extension of our personality. She shares her insider knowledge, bundled with the tips and secrets that will empower you to enhance and embrace your style and confidence.


PR & Communications Consultant:

Natasha Green

A PR and Communications expert specialising in beauty, health & grooming for over a decade, Natasha’s experience spans global household names to science-savvy skincare, luxury and niche cosmetics. With editorial roles at Marie Claire magazine in both the UK and Malaysia.


Aesthetic Doctor and General Practitioner:

Dr Preema Vig

Esteemed Dr Preema Vig delivers the latest news and developments on state-of-the-art and ground-breaking cosmetic solutions to Luxeology. Practicing a signature focus on ‘natural results’ and understanding the psychology behind her client’s motivation to change, it’s no wonder that she is one of the most trusted practitioners in the industry.


Make Up Artist :

Jo Sugar

Celebrity and catwalk make-up artist Jo Sugar is Luxeology’s resident beauty guru whose mission is to present only the finest and most effective cosmetic solutions for those with a penchant for quality, plus offer deeper insight about what influences our product choices.